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Mastering AI for Content Creation

This course is aimed at: 

Freelancers, Account Managers, Creatives

Live online

  • £500

1-2-1 Sessions

  • £1000

In-house training

  • £1500

Online course duration: 

1 day

Next date: 

Please enquire

In today’s fast-paced digital landscape, content creation is crucial for B2B marketers and professionals. “Mastering AI for Content Creation” is a one-day workshop crafted to equip participants with essential skills in generative AI.

This course provides insights into the capabilities and limitations of AI in content development, ensuring that attendees can use these technologies to enhance their writing processes. With practical applications and strategies to maintain originality, this workshop is designed to empower professionals to navigate the evolving world of AI-driven content creation effectively.

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What you will learn

By the end of this course, you will be able to harness the power of AI tools to enhance your content creation process. You will understand how generative AI works and explore practical applications in writing and editing. Additionally, you will learn strategies to ensure your content remains original while navigating ethical considerations.

  • Generative AI Basics: Learn the fundamental concepts of artificial intelligence and how generative AI works in content creation.
  • AI Tools Overview: Discover popular writing tools like GPT-4 and Jasper, focusing on their features and how they can enhance your writing process.
  • Practical Applications: Participate in hands-on activities to practice using AI tools for tasks such as brainstorming, drafting, and editing content.
  • Originality Strategies: Understand techniques to maintain originality in your work while using AI, including tools for detecting plagiarism.
  • Ethical Practices: Gain insights into the ethical considerations of using AI in content creation, covering issues like privacy and bias.

Who is this course for?

This course is ideal for B2B marketers eager to enhance their content strategies, content creators looking to leverage AI tools, business professionals responsible for generating content, and consultants advising on content strategy. If you want to improve efficiency and quality in your writing processes, this course offers valuable insights and practical skills.

Live Online

Learn online, from the comfort of your favourite space, in an online group session of up to 8 participants.

1-2-1 Sessions

An online private training session, with just you and the trainer, for a more focused learning experience.

Company In-house

Full immersive training session, delivered by our experts at an office or venue of your choosing.

Bespoke packages

Train a bigger group of people, organise multiple sessions and tailor the course outline to your needs. 

Course outline

Module 1: Introduction to AI Basics

  1. Definition and key concepts of AI.
  2. Historical context and future trends.
  3. Importance of generative AI in B2B.

Module 2: AI Tools for Content Creation

  1. Overview of popular AI writing tools.
  2. Features and capabilities of each tool.
  3. Live demonstrations and guided practice.

Module 3: Practical Applications of AI

  1. Using AI for brainstorming and ideation.
  2. AI-assisted writing for various formats.
  3. Enhancing content through editing and optimization.

Module 4: Ensuring Originality in Content

  1. Strategies for maintaining originality.
  2. Tools for detecting plagiarism.
  3. Mitigating AI hallucinations in content.

Module 5: Ethical Considerations in AI Use

  1. Understanding privacy and data security issues.
  2. Addressing bias in AI-generated content.
  3. Best practices for ethical AI usage in writing.

 

Start your AI learning journey

In an era where AI is reshaping the business landscape, understanding and leveraging AI tools can give you a significant competitive edge.

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Simply fill in your email address and details in our contact form and a member of our team will reach out shortly to get the ball rolling. 

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