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Mastering AI for Marketing

This course is aimed at: 

SMEs, Freelancers, Account Managers

Live online

  • £500

1-2-1 Sessions

  • £1000

In-house training

  • £1500

Online course duration: 

1 day

Next date: 

Please enquire

“Mastering AI for Marketing” is a one-day intensive course designed to equip marketers, business owners, coaches, and consultants with a comprehensive understanding of how artificial intelligence (AI) can enhance marketing strategies and campaigns.

Participants will learn about the latest AI tools and technologies, gain practical skills in AI-driven analytics, and understand the ethical considerations involved in AI marketing.

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What you will learn

By the end of this course you will have a solid grasp of AI’s role in marketing and how to apply it effectively. You will learn about various AI tools tailored for marketing, gain insights into customer behavior through AI-driven analytics, and understand the ethical implications of using AI in your campaigns.

  • Understanding AI Basics:
    Gain a solid foundation in AI concepts and their relevance in modern marketing.
  • Exploring AI Tools:
    Learn about the latest AI tools transforming marketing practices, including chatbots, predictive analytics, and content generation tools.
  • Harnessing AI-Driven Analytics:
    Master techniques for gathering and analyzing customer data to make data-driven marketing decisions.
  • Personalizing Marketing Efforts:
    Discover AI strategies for personalized marketing and automation to enhance customer experiences.
  • Navigating Ethical Considerations:
    Understand the ethical landscape of AI in marketing, focusing on privacy, fairness, and best practices.

Who is this course for?

This course is designed for marketers, business owners, coaches, and consultants eager to embrace AI in their operations. Marketers will learn to enhance their strategies with cutting-edge tools, while business owners can discover ways to drive growth through AI integration. Coaches and consultants will find valuable insights to advise their clients effectively.

Live Online

Learn online, from the comfort of your favourite space, in an online group session of up to 8 participants.

1-2-1 Sessions

An online private training session, with just you and the trainer, for a more focused learning experience.

Company In-house

Full immersive training session, delivered by our experts at an office or venue of your choosing.

Bespoke packages

Train a bigger group of people, organise multiple sessions and tailor the course outline to your needs. 

Course outline

Module 1: Introduction to AI in Marketing

  1. Overview of key AI concepts.
  2. Importance of AI in modern marketing.
  3. Case studies of successful AI campaigns.

Module 2: AI Tools and Technologies

  1. Popular AI tools for marketing.
  2. Demonstrations of leading AI technologies.
  3. Applications of machine learning and NLP.

Module 3: Customer Insights and Analytics

  1. Methods for collecting customer data.
  2. Using AI for behavior analysis.
  3. Creating Ideal Customer Profiles.

Module 4: Personalization and Automation

  1. Techniques for personalized marketing.
  2. Automating marketing tasks with AI.
  3. Optimizing email campaigns using AI.

Module 5: Ethical Considerations in AI Marketing

  1. Addressing privacy concerns.
  2. Ensuring fairness in algorithms.
  3. Strategies for ethical AI use.
Start your AI learning journey

In an era where AI is reshaping the business landscape, understanding and leveraging AI tools can give you a significant competitive edge.

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Simply fill in your email address and details in our contact form and a member of our team will reach out shortly to get the ball rolling. 

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